Manufacturers are turning to cold pasteurization to provide health-conscious consumers with the clean-label foods they’re searching for.
A healthier lifestyle is among the many societal shifts caused by COVID. While there were definitely people focused on health prior to the pandemic, having to stay at home to cook and seeing what exactly was going into their meals day in and day out put a renewed focus on healthier living. This emphasis on such foods continues today, making the health food category extremely competitive.
