Profiling New Retail Packaged Sauces, Dressings and Spreads

Prepared Foods profiles new sauces, dressings and spreads for retail.

CANADIAN FAVORITES

After searching through a decade's worth of posts on forgotten blogs and scouring old tweets and forums, Kraft Heinz Canada, Toronto, released three new sauce creations inspired by Canadians: Heinz Tarchup, Wasabioli and Hanch. The new mashups were available across Canada at select grocery stores for a limited time for a suggested retail price of $2.99 (prices vary by retailer).

Tarchup, a mix of tartar sauce and Heinz Ketchup, was shared in a decade-old, late-night tweet by condiment mastermind Arianne from Toronto. 

Emma from Toronto turned to an online wedding forum to remove a wasabi and garlic aioli stain on her mother's vintage dress, unknowingly releasing the recipe for Wasabioli. 

Four years ago, while looking to subreddits to spice up his pizza order, Deep from Vancouver unsuspectingly shared Hanch, a combination of hot sauce and ranch. 

"We've seen incredible success with innovations such as Mayochup and Mayoracha," said Daniel Gotlib, associate director, Brand Building & Innovation, Kraft Heinz Canada. "There's a lot of appetite for Heinz mashups as consumers continue to explore bolder and more unique flavor pairings. Surprisingly, there is a lot of social conversation about condiment mashups and we saw an opportunity to work with our fans in creating mashups that are inspired by them." 

PLANT POWERED, DAIRY FREE
Hidden Valley Dairy Free Ranch

The Clorox Company, Oakland, Calif., kicked off 2021 with Hidden Valley Plant Powered Ranch, a new, dairy-free alternative. 

"We believe that everyone should be able to enjoy Hidden Valley Ranch, regardless of their dietary restrictions." said Nadine Katkhouda, associate director at Hidden Valley Ranch. "Whether vegan, flexitarian or a meat-lover trying to incorporate more dairy-free foods into your meals, Hidden Valley Plant Powered Ranch offers creamy, delicious indulgence for all."

Hidden Valley Plant Powered Ranch is dairy-free and does not contain any animal derived ingredients. The new plant powered product comes in a 12oz bottle with a suggested retail price of $3.49. It's debuted at limited retailers in the dressing aisle and for e-commerce nationwide starting in April 2021.

MAYO MEETS MUSHROOM
Two Jars of TRUFF Mayonnaise

Sauce Ventures LLC, Huntington Beach, Calif., already is known for its TRUFF premium hot sauces and pasta sauces. This February saw the brand expand into condiments with TRUFF Mayonnaise. 

"We are lucky to have cultivated a strong community on social media where our fans share fun recipes, cooking hacks and more. From the very beginning, mayonnaise has been repeatedly mentioned as an excellent pairing with TRUFF Hot Sauce," said Nick Guillen, Co-Founder and Co-CEO at TRUFF. "Since our customers were already mixing TRUFF with mayonnaise to make spicy dips, spreads, and drizzles, we thought… why not give it a try ourselves and see where our flavor obsession takes us?"

TRUFF's Mayonnaise is available in two varieties: Truffle Mayonnaise and Spicy Truffle Mayonnaise. Officials say the formula boasts cage-free eggs, 100% sunflower oil and “plenty of black winter truffles.” The offerings are available online at TRUFF.com and exclusively at Whole Foods Market stores nationwide.

"TRUFF's existing portfolio of sauces has seen tremendous success with each launch, resulting in explosive growth at Whole Foods Market," said Christina Pearson, Global Category Manager at Whole Foods Market. "We think TRUFF's new line of mayonnaise will be no different and we are eager to watch as the brand presents its unique, elevated and flavor-packed take on America's best-selling condiment."

NO SUGAR SOLUTIONS
Ray's No Sugar Added Sauces

Building upon the launch of its Ray's No Sugar Added sauces last summer, Sweet Baby Ray's, Chicago,  expanded the lineup ahead of peak grilling season. Joining the brand’s No Sugar Added line are Ray's Sweet & Spicy Barbecue Sauce and a versatile Ray's Honey Mustard Dipping Sauce. Both debuted on retail shelves near Sweet Baby Ray's (SRP $2.99 - $3.29) at the end of March.

"The response to Ray's No Sugar Added sauces has been outstanding. We focused first on making sure that our sauces would taste great – no synthetic flavors or runny texture allowed – then ensured that everyone around the table, whether watching sugar intake, following a KETO-friendly eating plan or looking for plant-based and gluten-free options, could enjoy them," says Tom Murphy, vice president, brand marketing for Sweet Baby Ray's.

The new flavors join the existing Ray's No Sugar Added lineup that includes Original and Hickory.

Murphy says Ray's No Sugar Added Sweet & Spicy BBQ blends “sweet smokiness with a lip-tingling touch of heat.” One serving has 15 calories and contains 1g of sugar. Officials say Ray's Honey Mustard Dipping Sauce is a smooth, sweet complement to hot dogs, chicken tenders and tasty air fryer creations. One serving has 130 calories and 0g of sugar.

Ray's No Sugar Added Barbecue Sauces are sweetened with allulose. Ray's No Sugar Added Barbecue Sauces are also all gluten-free.

PLANT POWERED
Green Garden Plant-Based Dressings, Dips and Mayos

Litehouse Inc., Sandpoint, Idaho, introduced Green Garden, a new 100% employee-owned brand with a line of plant-based dressings, dips and mayos. 

"IRI data shows that plant-based foods are in over half of US households, so we know people are interested in making more plant-based choices throughout the day," said Krystle Turnbull, product manager for Green Garden. "Our goal is to develop delicious plant-based products that consumers can enjoy every day. The new line of dips, dressings and mayos are rooted in flavor and give people more options to choose from, regardless of where they are on their plant-based journey, and without compromising on taste."

Green Garden products are non-GMO, vegan, gluten-free, have no artificial colors, flavors or preservatives and 0g added sugar. They are available in the following varieties:

Plant-based dressings come in Ranch, Caesar, Green Goddess, Avocado Ranch, Blue Cheese and Cilantro Jalapeño varieties, sold in an 8oz bottle. 

Plant-based dips come in Ranch, Toasted Onion, Avocado and Spinach varieties in a 10oz tub. 

Plant-based mayos come in Regular and Garlic varieties in a 12oz jar. 

Green Garden dressings, dips and mayos have an SRP of $4.99 and can be found in the refrigerated produce department.​